But don’t get carried away, either – stick to two or three font styles at the maximum. If you decide to use more than one font in a design, you want to ensure they work well together. What catches your attention and has you curious about their products and services? What design schemes and typographic choices seem to be working for them that you could use as inspiration for your own projects?īig-name brands often use custom-made logotypes or premium-quality (read: pricey) commercial fonts, but there are still plenty of free alternatives that might also work for you. What’s Your Competition Using?īuilding on your design goals, take a look at the work of your peers and business competitors. Do you cater to a younger crowd or an older, more sophisticated demographic? Think about the colors and images you use in your branding – are they playful and light, neutral and timeless, or deep and mysterious? Your font choices should fit in naturally with the materials – something cutesy might not resonate with a mature or high-end crowd, while plain-looking fonts wouldn’t reflect a lively personality. What’s Your Design Aesthetic? Think about the target audience and the image you’re hoping to project. Once you have a theme in mind, it can help you narrow down potential font categories much quicker.
In other words, some projects might call for a less formal look with a sans-serif or hand-lettered font, while more elaborate designs require a brush script or classic-looking serif font. Will it be in print or displayed on a website (or both)? Is it for a major publication like a newspaper or magazine, or a casual newsletter? Handmade product labels or high-end wedding invitations? Or perhaps you have a poster that calls for a retro-style logo with bold headlines. What’s Your Project? The type of project you’re working on can help direct your font choices.
Read on for some key considerations when you’re choosing fonts. Since every project is different, you want to select typefaces that reflect the goals and overall tone for each particular design. Now that you’re on the path to choosing the best free fonts for commercial use, you want to think about how you’ll be using said fonts. Did you know you can create a custom font for your logo? Go to Fiverr and order a custom logo font for as little as $5! How to Choose the Best Font for Your Project
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